DIGITAL MARKETING

“Find a job you enjoy doing, and you will never have to work a day in your life.”

Mark Twain

SOCIAL MEDIA

VIDEO CONTENT: BOUTIQUE HOTEL AND FINE DINING

Utilizing video content plays a part in my social media strategy for all property profiles; however, I’ve noticed that video tends to perform well for some of our profiles and not as well as, say, carousels for others. Regardless, I believe having varied content types is a good way to keep users engaged and to be able to test what resonates most with them. Below, you’ll find some of the video content I’ve created while Marketing Manager for Hotel Vandivort, Vantage Rooftop Lounge & Conservatory, and The Order Food & Drink.

INSTAGRAM PROFILE: COLLEGE OF THE OZARKS

In 2019 as a junior in college, I was tasked with creating an Instagram account as part of a New Media Theory course. At this point, I was already creating content for myself and also for brands, so I utilized my experience to create an account that grew more of a following than I had anticipated. Because the college had an inactive account (@college_of_the_ozarks), I took advantage of the available @collegeoftheozarks handle. This account became recognized by many prospective and current students as the official account, and they would tag the account in posts of their own and in their bios while students.

In late 2023, College of the Ozarks reached out to me directly, hoping that I would give them this account. Because my work had gone into the project that had continued to gain followers even while inactive, I felt uncomfortable handing over the account my efforts went into and that helped to propel my social media management services later on. I allowed them to have the @collegeoftheozarks handle, hence my current @hard.work.u handle.

EMAIL MARKETING

As many marketers know, updating portfolios and keeping record of projects isn’t always a top-of-mind task. When it comes to my work in email marketing, I have only recently remembered to save campaigns, and those are shown below. I have learned my lesson, though, and will be remembering to save more of my work in the future.

ELECTION CAMPAIGN (2022)

• Social media strategy and content creation
• Website design and building
• Social media paid ads strategy
• Graphic design
• Traditional marketing: business cards, signage
• Campaign messaging and verbiage
• Content writing
• Analytics and Data Reporting

PINTEREST GROWTH STRATEGY PROJECT

On August 10, 2023, I created a new Pinterest account and built a strategy to increase monthly impressions. Utilizing keyword research and recognizing that Pinterest operates more as a search engine and less as a social media platform, I built a strategy for my content.

Within thirty days, I had garnered over 100k monthly views, and I have managed to maintain this level of viewership through keyword research and strategic content creation. Additionally, I have been able to generate income through affiliate marketing and my Pinterest content.

WEBSITE BUILDING, DESIGN, & MANAGEMENT

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